London Fashion Week will soon be upon us, and LFW designer Jean-Pierre Braganza has added his own little urban accessory to his SS11 collection: a limited edition Barclays Cycle Hire bike!
The frames of the chosen bikes, usually grey, navy and cyan, will be coated with this delicate, smokey and summery salmon pink print as a way of building awareness of the bike scheme.
The designer said: "As a very keen cyclist in London, Barclays Cycle Hire offers the freedom to explore the city worry-free. By customising a bike for London Fashion Week, I hope to indicate the inspiration travel has provided in my work, and highlight that everyone can, and should, explore and discover our city." More than 500,000 journeys have been made since the Cycle Hire scheme launch and over 80,000 people have registered to become members.
Braganza's show Incendiata opens day one of LFW. Queues at nearby docking stations to be expected...