Now. My friend thinks that the man looks like a creepy 1950s Soviet paedophile. I doubt that this was French Connection's intention, and to be honest the observation has kind of spoiled it for me. But before my innocence was ravished, I thought the man looked strong, brooding and quirky, which is basically The Best Brand Image.
The girl, obviously, is a cute-as-a-button chic French thing, which is always fine.
On a related note, I terrify myself with how much time I spend thinking about this:
The saving grace is that while Google Imaging that picture to include it here, I came across a more masculine version taken from the film Le Ballon Rouge:
REDEMPTION.
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It's a great concept for an advertising campaign and I like the unorthodox model choices (that guy is homeless hot) but I don't like the wanky fragment 'She is charming. She is beautiful. She knows you are watching.' statements on the sides of buses...
ReplyDeleteOh, I haven't seen them. I've really just seen these two posters and the one with the man in bunny ears, and thought that qualified me to pass judgment. I now that I have been RASH and ARROGANT.
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