I'm not the world's biggest fan of French Connection (= bland chav chic), but I am ALL OVER this campaign.
Now. My friend thinks that the man looks like a creepy 1950s Soviet paedophile. I doubt that this was French Connection's intention, and to be honest the observation has kind of spoiled it for me. But before my innocence was ravished, I thought the man looked strong, brooding and quirky, which is basically The Best Brand Image.
The girl, obviously, is a cute-as-a-button chic French thing, which is always fine.
On a related note, I terrify myself with how much time I spend thinking about this:
The saving grace is that while Google Imaging that picture to include it here, I came across a more masculine version taken from the film Le Ballon Rouge: